A model – in this case, a Business Model – helps us map out the key interrelated components that must work together to create an organization that can successfully create, deliver, and capture value in the market. The following video discusses the “Business Model Canvas” framework that was first created in the startup world but is widely used by many different types of organizations – often as a strategic tool to always keep their eye on the critical components of the organization and its ability to remain innovative and relevant in the market.