Big Idea Competition Learning Content
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Conducting Effective Customer Discovery
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Discovering and Shaping Opportunities for Innovation
Jobs to be Done Theory and Framework
1 lesson
Customer Discovery: Why, What it is, and How to Prepare
Managing & Testing Assumptions
Preparing for Customer & Stakeholder Interviews
Finding People to Talk To
Conducting Effective Customer Discovery
4 lessons
Competition: There is ALWAYS competition!
Defining Your Competition
Serving Customers vs Competing with Others
Competing in the Real World
3 lessons
Customer Discovery Results and How to Use Them
Data Insights to Solution Direction
1 lesson
Value Proposition: The Heart of your Innovation and Business Model
Value Proposition: What is It?
Value Proposition: How to Create It
Designing Your Solution to Deliver Value
3 lessons
Your Business Model
Feasibility & Viability
1 lesson
Pitching Your Idea
About: Pitching
1 lesson