Innovation and Entrepreneurship is not limited to a few...BEING innovative and entrepreneurial is for anyone. Cultivating an innovative and entrepreneurial mindset and skillset super-powers your ability for impact.

Customers “hire” us to solve their problems, help them get a “job done”/meet some need. We must understand the problem from their point of view as well as those of the critical stakeholders who also care about the problem and influence our chance for success.

Nobody cares about what you do, only how you’re going to help them improve their life. Businesses are built on pain and making that pain go away! Customers “hire” our products/services to do this; to make their lives better. And, we need to be BETTER (much better!) than the competition! We must have a strong Value Proposition - our solution and its benefits that are better than the alternatives.

You need to know your market (and customers) like the back of your hand so you can NAIL THE PROBLEM TO NAIL THE SOLUTION! This is about putting evidence behind your assumptions to know you're doing the right thing (solving a problem worth solving), for the right people (your target market), in a way that's better than the others (competitive analysis), and you can know what it will take to deliver your solution to the market (feasibility) and how you will capture value (revenue model). Two key ways to do this is through secondary research (learning what you can from data that is already out there) and conducting primary research (customer discovery) with target customers and key stakeholders.

Once we nail the problem to be solved, understand our customers and stakeholders, have begun to identify “problem-solution fit” and defined our value proposition, we also need to design our solution(s) for product-market fit, determine the critical things that it will take to deliver our solution(s) and value to our customers, and capture value back from the market (i.e., how we generate revenue)

Telling a compelling story...with confidence, evidence, and passion. Tell us why we (the audience) should care! Make us confident you know what you’re doing (what problem you are solving), why you’re doing it (who cares about the problem), and that you can pull it off!